Be a Genuine Expert

Nobody has walked in your footsteps but you. Draw upon your own life experiences. Keep in mind not try to promote you as an expert without attaining expert knowledge on the subject, at least to a reasonable extent. Select your area of expertise carefully.

The problem with a very wide range is that it becomes difficult to position yourself as a true expert. Try to concentrate on a specific niche. As an example, instead of becoming a dog trainer, you should become a dog trainer for standard poodles.

Think of yourself as a big fish in a small pond. There smaller the pond the bigger fish you can become.

Write Articles

Start by writing articles on the subject of your expertise. Publishing your articles in print media is a rapid way to be well known. This may prove to be a good way to be known as an expert.

Create your own blog and publish your articles on it. To further enhance your presence as an expert in your niche, search engine optimize your articles with certain keywords to enhance your view as an expert.  Consider using software to syndicate your article to hundreds of websites all over the Internet – creating links back to your website.

Contact trade publications in your industry and offer to write article in exchange for a resources box at the end of the article. This will enable you to achieve expert status among your peers. A resource box is simply a paragraph at the end of each article with your contact information – the same as appears at the end of this article.

Become A Public Speaker

Once you have established your image as an expert in your area of work, people start inviting you for talks and discussions. Grab such opportunities as and when they come your way. By becoming a public speaker you further get a boost to your reputation as an expert.

Join groups such as Toastmasters, if you need experience as a public speaker. When you start to feel comfortable, join the NSA – National Speakers Association – to gain more visibility and credibility.

I know plenty of public speakers that make as much as $100,000 a month without belonging to any organization.

Become An Author

Start writing a book to further display your knowledge on the subject of your expertise. Your knowledge on your subject helps a lot in writing a book. Being an author further increases your reputation as an expert. There is no need to be overwhelmed in writing a book. It could be even a compilation of several of your articles.

This should give you a good start.

To Your Success…

Dr. Richard M. Krawczyk
#1 Best-Selling Author, Public Speaker, Marketing Consultant
Direct Response Marketing Expert